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This site states the following, "And a creative team light years ahead of the competition." We noticed that the web page stated " As an advertising agency, we judge our performance by our clients successes." It also stated " Check out some of our award-winning work below. In a competitive marketplace, a business needs to do more than stand out from the crowd. It needs to distance itself from it - by shouting its attributes both visually and with a few market-driven words - grabbing the attention of buyers and motivating them to take action." The header had naples advertising agency as the highest ranking keyword. It was followed by naples marketing company, naples advertising and marketing, and B-Squared Advertising which isn't as ranked as highly as naples advertising agency. The next words the site uses is B-Squared research and marketing. naples conventional advertising strategies was also included and will not be seen by web crawlers.